{"id":24350,"date":"2026-07-22T11:30:00","date_gmt":"2026-07-22T11:30:00","guid":{"rendered":"https:\/\/www.restroworks.com\/blog\/?p=24350"},"modified":"2026-08-03T08:45:49","modified_gmt":"2026-08-03T08:45:49","slug":"are-ice-cream-shops-profitable","status":"publish","type":"post","link":"https:\/\/www.restroworks.com\/blog\/are-ice-cream-shops-profitable\/","title":{"rendered":"Are Ice Cream Shops Profitable? What the Numbers Tell You"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24350\" class=\"elementor elementor-24350\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85c4570 e-flex e-con-boxed e-con e-parent\" data-id=\"85c4570\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bde712 elementor-widget elementor-widget-text-editor\" data-id=\"6bde712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You love ice cream, we love ice cream, everyone loves ice cream &#8211; this part is easy and super obvious, but what\u2019s not easy is building a real, sustainable ice cream business around \u201cyour love for ice cream\u201d because you loving scoops, pinks, and sprinkles won\u2019t pay rent, pay staff, or ensure profit at the end of the month. You will have to be on the ground, working, grinding hard to make sure your business works\u2026and passes the five-year test where <\/span><a href=\"https:\/\/www.limepack.eu\/blog\/ice-cream\/ice-cream-shop-failure-rates-strategies-for-success\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> of such small businesses are mostly doomed to shut down.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But before you actually get into it, you must have the answer to the very question this article deals with &#8211; Are ice cream shops profitable?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And while we can just say \u201cyes\u201d and call the day, it would be wise for you to know &#8211; by how much &#8211; because the profit margin range here is wide, and where you land on that range depends on various decisions you make along the way.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, if you are excited to start your own ice cream business, you definitely should, but let\u2019s get your foundation right first.<\/span><\/p><h3>What You\u2019ll Learn<\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to evaluate whether an ice cream shop is a profitable investment using market research.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The real costs, revenue benchmarks, and profit margins ice cream shop owners should expect.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical strategies to improve cash flow and maximize profitability year-round.<\/span><\/li><\/ul><h2>How Much Does An Ice Cream Shop Make?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4a55c0 e-con-full e-flex e-con e-child\" data-id=\"b4a55c0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4dfbd elementor-widget elementor-widget-video\" data-id=\"4e4dfbd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9AGbc4X1u6A?si=RUEn_bkuOVsgb4AI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f48c5c e-con-full e-flex e-con e-child\" data-id=\"0f48c5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28aa808 elementor-widget elementor-widget-text-editor\" data-id=\"28aa808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you go around your city to ask different ice cream shops how much they earn\/make, exactly\u2026the answer will vary widely depending on who you ask, how big the shop is, where it is located, and what format\/kind of ice cream business they\u2019re operating.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Still, if we are to give you a rough estimate based on data that\u2019s repeated across the industry sources, it would be:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many ice cream shops in the US make $20,000 to $50,000 a month.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annual revenue for a typical shop is somewhere between $200,000 and $500,000, with high-performing shops crossing even the $1 million mark.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some sources put the wider annual revenue ranges at $100,000 to $600,000, depending heavily on size and location.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Startup costs to open an ice cream shop are anywhere from $20,000 on the low end to $200,000 for a premium brand.<\/span><\/li><\/ul><h3>Ice Cream Shop\u2019s Revenue Ranges By Business Model<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6145214 e-con-full e-flex e-con e-child\" data-id=\"6145214\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eba5e4 elementor-widget elementor-widget-text-editor\" data-id=\"9eba5e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\n.revenue-table{\n    width:100%;\n    border-collapse:collapse;\n    font-family:Arial, Helvetica, sans-serif;\n    border:1px solid #E8E8E8;\n    border-radius:12px;\n    overflow:hidden;\n}\n\n.revenue-table thead th{\n    background:#7F57A0;\n    color:#FFFFFF;\n    padding:18px 22px;\n    text-align:left;\n    font-size:17px;\n    font-weight:700;\n}\n\n.revenue-table td{\n    padding:18px 22px;\n    border-bottom:1px solid #ECECEC;\n    vertical-align:top;\n    line-height:1.7;\n    color:#000000;\n}\n\n.revenue-table tr:last-child td{\n    border-bottom:none;\n}\n\n.revenue-table td:first-child{\n    width:42%;\n    font-weight:700;\n    color:#CE5299;\n    background:#FCFAFD;\n}\n\n.revenue-table td:nth-child(2){\n    width:30%;\n    font-weight:600;\n}\n\n.revenue-table td:last-child{\n    width:28%;\n    font-weight:600;\n    color:#11886F;\n}\n\n.revenue-table tbody tr:nth-child(even) td{\n    background:#FAFAFA;\n}\n\n.revenue-table tbody tr:nth-child(even) td:first-child{\n    background:#F6F1FA;\n}\n\n@media (max-width:768px){\n\n    .revenue-table,\n    .revenue-table thead,\n    .revenue-table tbody,\n    .revenue-table th,\n    .revenue-table td,\n    .revenue-table tr{\n        display:block;\n        width:100%;\n    }\n\n    .revenue-table thead{\n        display:none;\n    }\n\n    .revenue-table tr{\n        margin-bottom:18px;\n        border:1px solid #E8E8E8;\n        border-radius:10px;\n        overflow:hidden;\n    }\n\n    .revenue-table td{\n        border:none;\n    }\n\n    .revenue-table td:first-child{\n        background:#7F57A0 !important;\n        color:#FFFFFF;\n    }\n\n    .revenue-table td:last-child{\n        color:#11886F;\n    }\n}\n<\/style>\n\n<table class=\"revenue-table\">\n\n<thead>\n<tr>\n<th>Business Model<\/th>\n<th>Monthly Revenue Range<\/th>\n<th>Profit Margins<\/th>\n<\/tr>\n<\/thead>\n\n<tbody>\n\n<tr>\n<td>Independent ice cream shops<\/td>\n<td>$20,000 to $50,000<\/td>\n<td>15% to 25%<\/td>\n<\/tr>\n\n<tr>\n<td>Franchise ice cream shops<\/td>\n<td>$40,000 to $100,000<\/td>\n<td>12% to 20%<\/td>\n<\/tr>\n\n<tr>\n<td>Mobile ice cream businesses (trucks, carts)<\/td>\n<td>$5,000 to $20,000<\/td>\n<td>20% to 30%<\/td>\n<\/tr>\n\n<\/tbody>\n\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eca1466 e-con-full e-flex e-con e-child\" data-id=\"eca1466\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43ddbc7 elementor-widget elementor-widget-text-editor\" data-id=\"43ddbc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Independent shops usually tend to run much leaner, and since they have to deal with comparatively lower overhead costs and no royalty payments, they sometimes out-earn a franchisee on margin, even though they pull in less top-line revenue overall.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Franchise ice cream shops, on the other hand, see much stronger monthly sales thanks to brand recognition and built-in marketing support, but franchise fees and royalties most often eat into that advantage.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re running a mobile ice cream business that includes a truck or cart, you neither have to worry about rent or a long lease, nor do you need to hire a lot of staff members, so basically you end up with even higher profit margins.<\/span><\/p><h2>How Much Profit Does an Ice Cream Business Actually Make?\u00a0<\/h2><p><span style=\"font-weight: 400;\">Across the industry, profit margins for ice cream shops are said to be between 12-30%, but after accounting for all the expenses like payroll taxes and rent, most established shops fall in the 10% to 20% range.<\/span><\/p><p><span style=\"font-weight: 400;\">As for the gross margins, they are between 60% and 75% pr sale, especially because the raw cost of making ice cream is very low.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With this, there are some numbers that you should definitely look into:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data confirms that shops with strong cost control, prime locations, and efficient operations can push margins up to 18% to 22%.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average shops with moderate foot traffic have a profit margin between 12% and 16%.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shops that might be struggling in low-traffic areas come close to the 5% to 10% range.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New shops, especially ones in their first year, often operate at break-even, sometimes as low as 0% to 5%, as they still do not yet have an established customer base.<\/span><\/li><\/ul><p><b>INDUSTRY INSIGHT<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57e10a3 e-con-full e-flex e-con e-child\" data-id=\"57e10a3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d61b6e elementor-widget elementor-widget-text-editor\" data-id=\"8d61b6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Ice Cream Stores industry in the United States has expanded over the five years to 2025 at an <\/span><a href=\"https:\/\/www.ibisworld.com\/united-states\/industry\/ice-cream-shops\/4317\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">annualized rate of 5.8%<\/span><\/a><span style=\"font-weight: 400;\"> to $7.4 billion, including 0.9% growth in 2025 alone. If you zoom out a bit further, the United States Ice Cream Market in its totality is worth USD 20.03 billion in 2026 and is growing at a <\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/united-states-ice-cream-market\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">CAGR of 2.66%<\/span><\/a><span style=\"font-weight: 400;\"> to reach USD 22.84 billion by 2031.<\/span><\/p><p><span style=\"font-weight: 400;\">There is growth for sure, but if you think the overall market growth means you\u2019ll automatically break even\u2026that\u2019s not right. A rising market rewards only those owners who have a clear target market, tight cost control, and a solid USP that entices customers to choose them over their competitor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3694a38 e-con-full e-flex e-con e-child\" data-id=\"3694a38\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ced3cc elementor-widget elementor-widget-text-editor\" data-id=\"8ced3cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What Are the Fixed and Variable Costs of an Ice Cream Shop?\u00a0<\/h2><p><span style=\"font-weight: 400;\">Okay, so there are two types of costs every ice cream business has to bear &#8211; Fixed costs and variable costs, and as the name suggests\u2026one is fixed; that means if you have to pay $150 as rent, let\u2019s say, then you\u2019ll have to pay it every month no matter what &#8211; exactly $150, at that. As for the variable costs, they keep going up and down every month.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c97f415 e-con-full e-flex e-con e-child\" data-id=\"c97f415\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65332fb elementor-widget elementor-widget-text-editor\" data-id=\"65332fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\n.fixed-cost-table{\n    width:100%;\n    border-collapse:collapse;\n    font-family:Arial, Helvetica, sans-serif;\n    border:1px solid #E8E8E8;\n    border-radius:12px;\n    overflow:hidden;\n}\n\n.fixed-cost-table thead th{\n    background:#7F57A0;\n    color:#FFFFFF;\n    padding:18px 22px;\n    text-align:left;\n    font-size:17px;\n    font-weight:700;\n}\n\n.fixed-cost-table td{\n    padding:18px 22px;\n    border-bottom:1px solid #ECECEC;\n    vertical-align:top;\n    line-height:1.7;\n    color:#000000;\n}\n\n.fixed-cost-table tr:last-child td{\n    border-bottom:none;\n}\n\n.fixed-cost-table td:first-child{\n    width:36%;\n    font-weight:700;\n    color:#CE5299;\n    background:#FCFAFD;\n}\n\n.fixed-cost-table td:nth-child(2){\n    width:36%;\n    font-weight:600;\n}\n\n.fixed-cost-table td:last-child{\n    width:28%;\n    font-weight:600;\n    color:#11886F;\n}\n\n.fixed-cost-table tbody tr:nth-child(even) td{\n    background:#FAFAFA;\n}\n\n.fixed-cost-table tbody tr:nth-child(even) td:first-child{\n    background:#F6F1FA;\n}\n\n@media (max-width:768px){\n\n    .fixed-cost-table,\n    .fixed-cost-table thead,\n    .fixed-cost-table tbody,\n    .fixed-cost-table th,\n    .fixed-cost-table td,\n    .fixed-cost-table tr{\n        display:block;\n        width:100%;\n    }\n\n    .fixed-cost-table thead{\n        display:none;\n    }\n\n    .fixed-cost-table tr{\n        margin-bottom:18px;\n        border:1px solid #E8E8E8;\n        border-radius:10px;\n        overflow:hidden;\n    }\n\n    .fixed-cost-table td{\n        border:none;\n    }\n\n    .fixed-cost-table td:first-child{\n        background:#7F57A0 !important;\n        color:#FFFFFF;\n    }\n\n    .fixed-cost-table td:last-child{\n        color:#11886F;\n    }\n}\n<\/style>\n\n<table class=\"fixed-cost-table\">\n\n<thead>\n<tr>\n<th>Fixed Cost<\/th>\n<th>Typical Monthly Range<\/th>\n<th>% of Revenue<\/th>\n<\/tr>\n<\/thead>\n\n<tbody>\n\n<tr>\n<td>Rent\/Lease<\/td>\n<td>$2,000 to $8,000<\/td>\n<td>5% to 20%<\/td>\n<\/tr>\n\n<tr>\n<td>Utilities<\/td>\n<td>$500 to $2,000<\/td>\n<td>2% to 5%<\/td>\n<\/tr>\n\n<tr>\n<td>Insurance<\/td>\n<td>$100 to $500<\/td>\n<td>0.5% to 1%<\/td>\n<\/tr>\n\n<tr>\n<td>Loan payments \/ interest<\/td>\n<td>$500 to $3,000<\/td>\n<td>1% to 6%<\/td>\n<\/tr>\n\n<tr>\n<td>Equipment leasing \/ maintenance<\/td>\n<td>$200 to $1,000<\/td>\n<td>0.5% to 2%<\/td>\n<\/tr>\n\n<\/tbody>\n\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d35cb48 e-con-full e-flex e-con e-child\" data-id=\"d35cb48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc89a0f elementor-widget elementor-widget-text-editor\" data-id=\"bc89a0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One table for variable expenses, as well:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55d1b32 e-con-full e-flex e-con e-child\" data-id=\"55d1b32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b09eff elementor-widget elementor-widget-text-editor\" data-id=\"8b09eff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\n.variable-cost-table{\n    width:100%;\n    border-collapse:collapse;\n    font-family:Arial, Helvetica, sans-serif;\n    border:1px solid #E8E8E8;\n    border-radius:12px;\n    overflow:hidden;\n}\n\n.variable-cost-table thead th{\n    background:#7F57A0;\n    color:#FFFFFF;\n    padding:18px 22px;\n    text-align:left;\n    font-size:17px;\n    font-weight:700;\n}\n\n.variable-cost-table td{\n    padding:18px 22px;\n    border-bottom:1px solid #ECECEC;\n    vertical-align:top;\n    line-height:1.7;\n    color:#000000;\n}\n\n.variable-cost-table tr:last-child td{\n    border-bottom:none;\n}\n\n.variable-cost-table td:first-child{\n    width:36%;\n    font-weight:700;\n    color:#CE5299;\n    background:#FCFAFD;\n}\n\n.variable-cost-table td:nth-child(2){\n    width:36%;\n    font-weight:600;\n}\n\n.variable-cost-table td:last-child{\n    width:28%;\n    font-weight:600;\n    color:#11886F;\n}\n\n.variable-cost-table tbody tr:nth-child(even) td{\n    background:#FAFAFA;\n}\n\n.variable-cost-table tbody tr:nth-child(even) td:first-child{\n    background:#F6F1FA;\n}\n\n@media (max-width:768px){\n\n    .variable-cost-table,\n    .variable-cost-table thead,\n    .variable-cost-table tbody,\n    .variable-cost-table th,\n    .variable-cost-table td,\n    .variable-cost-table tr{\n        display:block;\n        width:100%;\n    }\n\n    .variable-cost-table thead{\n        display:none;\n    }\n\n    .variable-cost-table tr{\n        margin-bottom:18px;\n        border:1px solid #E8E8E8;\n        border-radius:10px;\n        overflow:hidden;\n    }\n\n    .variable-cost-table td{\n        border:none;\n    }\n\n    .variable-cost-table td:first-child{\n        background:#7F57A0 !important;\n        color:#FFFFFF;\n    }\n\n    .variable-cost-table td:last-child{\n        color:#11886F;\n    }\n}\n<\/style>\n\n<table class=\"variable-cost-table\">\n\n<thead>\n<tr>\n<th>Variable Cost<\/th>\n<th>Typical Monthly Range<\/th>\n<th>% of Revenue<\/th>\n<\/tr>\n<\/thead>\n\n<tbody>\n\n<tr>\n<td>Ingredients\/Supplies<\/td>\n<td>$5,000 to $15,000<\/td>\n<td>25% to 35%<\/td>\n<\/tr>\n\n<tr>\n<td>Labor<\/td>\n<td>$6,000 to $20,000<\/td>\n<td>30% to 40%<\/td>\n<\/tr>\n\n<tr>\n<td>Marketing\/Advertising<\/td>\n<td>$500 to $3,000<\/td>\n<td>1% to 5%<\/td>\n<\/tr>\n\n<tr>\n<td>Packaging<\/td>\n<td>$300 to $1,000<\/td>\n<td>1% to 3%<\/td>\n<\/tr>\n\n<tr>\n<td>Taxes<\/td>\n<td>Varies significantly<\/td>\n<td>5% to 10%<\/td>\n<\/tr>\n\n<\/tbody>\n\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f30ffb3 e-con-full e-flex e-con e-child\" data-id=\"f30ffb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2da7c elementor-widget elementor-widget-text-editor\" data-id=\"ac2da7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Out of all these, labor cost is one of the biggest expenses that is actually controllable, and you should strive to keep labor costs between 30% and 40% of total revenue. How can you do that? By &#8211;\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart scheduling<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-training employees so fewer of them can cover more tasks, or if someone is on leave, others can take on their shift easily.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal hires &#8211; because 60-70% of ice cream sales happen in summer.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Moreover, you should keep your cost of goods sold (COGS) in check. Careful inventory management can also help reduce ingredient waste every week.<\/span><\/p><p><span style=\"font-weight: 400;\">As for the rent, it\u2019s going to be very, very different per location. Rent in busy areas can take up 9% to 15% of an ice cream shop&#8217;s revenue, while suburban or neighborhood locations typically cost less, ideally around 5% to 8% of revenue. (Again, even though high-traffic areas do charge more rent, it doesn\u2019t automatically make them a no-no deal because visibility brings extra customers, and that will always work in your favor)<\/span><\/p><h2>How Many Customers Do You Actually Need Each Day?<\/h2><p><span style=\"font-weight: 400;\">Most shops need somewhere close to 80 to 150 customers a day to hit profitability, assuming an average ticket size of $10 to $12. Shops with lower operating costs can get there with 60 to 80 daily customers too, while premium locations with higher rent may need 120 to 150 customers per day to hit the same target.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, daily sales look very different in summer and winter. Summer can account for up to 70% of annual revenue, while winter months see monthly revenue drop by 30% or more.\u00a0<\/span><\/p><h2>What Makes an Ice Cream Business More Profitable?\u00a0<\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-24348\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-scaled.png\" alt=\"What Makes an Ice Cream Business More Profitable?\u00a0\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-scaled.png 2560w, https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-300x169.png 300w, https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-1024x576.png 1024w, https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-768x432.png 768w, https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-1536x864.png 1536w, https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-2048x1152.png 2048w, https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/08\/Factors-that-make-ice-cream-shop-profitable-150x84.png 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p><span style=\"font-weight: 400;\">See, every ice cream shop sells the same core product &#8211; ice cream, of course. Now, the thing is, if both X and Y are selling ice cream, what even decides whether X is a more profitable business or Y is more profitable? There are some key factors, though.<\/span><\/p><p><b>#1: Your target market<\/b><span style=\"font-weight: 400;\">: If you\u2019re a neighborhood shop, families with young kids are your valuable customers, but if you serve in a touristy area, you\u2019ll see different customers every time &#8211; rarely do people return to the same place \u201cjust to travel &amp; have a scoop.\u201d<\/span><\/p><p><b>#2: Foot traffic<\/b><span style=\"font-weight: 400;\">: If you choose a cheap location (price-wise) with minimal foot traffic, your ice cream shop\u2019s revenue is going to be much lower than if you choose to operate in high-traffic areas.<\/span><\/p><p><b>#3: Upsell opportunities<\/b><span style=\"font-weight: 400;\">: Offering combo deals, waffle cones, and specialty toppings is an awesome way to increase your average order value\u2026and you don\u2019t even need to attract customers for that. Sundaes and specialty items alone represent 35% to 45% of total gross profit despite making up a smaller share of overall sales.<\/span><\/p><p><b>#4: Loyalty programs<\/b><span style=\"font-weight: 400;\">: It\u2019s pretty obvious that customers who come to your store three to five times a month spend much more per visit than one-time customers ever will, and that\u2019s where loyalty programs and a functioning rewards system come in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A strong loyalty program boosts the number of repeat visits you see each month, plus revenue during slow months. Similarly, birthday clubs and punch cards encourage customers to come back on a schedule, so that\u2019s an ultimate win.<\/span><\/p><p><b>#5: Discounting: <\/b><span style=\"font-weight: 400;\">Yes, we understand when you have no other plan, offering discounts on every product you sell seems like the most viable option, but it\u2019s unfortunately not that great.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Alexandre Bachir, whose family has run Bachir Ice Cream since 1936, <\/span><a href=\"https:\/\/www.restroworks.com\/restrocast\/alexandre-bachir\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;We try not to do that [offer discounts blindly]. But of course, especially with aggregators, you need to do discounts to be visible. But we are trying to, to, to have less discount.&#8221; He adds, &#8220;I don&#8217;t think doing a discount will help the brand,&#8221; as much as visibility and consistent quality do.\u00a0<\/span><\/p><h2>How Can You Boost Revenue With Ice Cream Flavors and Local Partnerships?\u00a0<\/h2><p><span style=\"font-weight: 400;\">People need no convincing to want sweet treats; they need a reason to choose YOUR shop over any other, and so if you think making tasty ice cream can be your USP\u2026sorry, but that\u2019s a baseline.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What drives repeat business is your story (story behind how each flavor in your store came to be), local events you show up to, how excellent your customer service is at the counter, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">On the topic of introducing new flavors, Co-founder of Salt &amp; Straw, <\/span><a href=\"https:\/\/www.seattletimes.com\/life\/food-drink\/mushroom-ice-cream-taffy-like-texture-seattles-ice-cream-options-are-wider-and-weirder-than-ever\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Tyler Malek, says<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;Instead of &#8216;Let&#8217;s try it,&#8217; it&#8217;s more like, &#8216;Let&#8217;s learn about this and how has this been used in culinary purposes over the last 1,000 years and is there any intersection that can inspire us from that perspective? Internally, we call ourselves the taste provocateurs. You don\u2019t provoke people just to piss them off; you provoke people to have a conversation to dive into something.\u201d\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another strategy that can help you is local partnerships. Cross-promotions with a nearby bakery, sponsoring community events, or setting up at a school fundraiser all put your ice cream in front of more customers without paying for a single ad. Similarly, introducing creative flavors attracts customers who might otherwise skip having any ice cream in a particular season entirely.\u00a0<\/span><\/p><table><tbody><tr><td><p><b>Did you know?<\/b><\/p><p><span style=\"font-weight: 400;\">Studies show that <\/span><a href=\"https:\/\/www.unilever.com\/news\/news-search\/2024\/magnum-leads-in-moodfood-trend-with-innovative-new-range\/?_sp=114cdb5a-08b8-4f11-a5ad-27dba1cdfce1.1784669814832\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">75% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> are open to trying new ice cream flavors, which means it is really important for ice cream shops to offer a wide variety of flavors in the first place. Plus, 80% of ice cream consumers prioritize flavor and quality, meaning you can\u2019t just make do with any variety; they should be really high-quality too.\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table><h2>Branded Merchandise, Add-Ons, And Other Ways To Increase Sales &amp; Average Order Value\u00a0<\/h2><p><span style=\"font-weight: 400;\">The best thing about branded merchandise is that it walks around the town advertising you absolutely for free.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Say, a customer walks around wearing a T-shirt, or carrying a tote bag with your brand name printed on it\u2026won\u2019t it be awesome &#8211; like how many people will see it?<\/span><\/p><p><span style=\"font-weight: 400;\">Branded merchandise also tends to carry excellent margins since the cost is fixed regardless of foot traffic that day. Every ice cream shop, whether it sells merchandise or not, benefits from that kind of free, walking-around visibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Other than merchandise, you can also try:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding fresh fruit, gourmet syrups, and specialty mix-ins to justify a premium price point for your items.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a diverse menu that satiates every type of customer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running seasonal promotions, like you may sell pumpkin flavor ice cream in fall, fresh berry blends in summer, and more.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering exclusive flavors through email or app-based customer loyalty programs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introducing hot beverages in colder months to offset the seasonal drop.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">All of these ideas can be really profitable if you can execute them well. + This video discusses some more really good ice cream business ideas. Hope it helps you make real money&#8230;a lot of it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-267b380 e-con-full e-flex e-con e-child\" data-id=\"267b380\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9adf44a elementor-widget elementor-widget-video\" data-id=\"9adf44a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9De_khXw_TU?si=HcdBP717Zw_wfT7g&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be8ff08 e-con-full e-flex e-con e-child\" data-id=\"be8ff08\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cc95f elementor-widget elementor-widget-text-editor\" data-id=\"b2cc95f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>KEY TAKEAWAYS<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be38c45 e-con-full e-flex e-con e-child\" data-id=\"be38c45\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f57fd93 elementor-widget elementor-widget-text-editor\" data-id=\"f57fd93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profit margins for ice cream shops vary based on business model, with independent shops averaging 15% to 25%, franchises 12% to 20%, and mobile businesses 20% to 30%.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To improve profit margins, ice cream shops should focus on optimizing both fixed and variable costs, including inventory management, labor costs, energy efficiency, supplier negotiation, and marketing efficiency.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective inventory control can help reduce waste by closely monitoring stock levels, ordering the right quantities, and minimizing spoilage, which is crucial for controlling costs in an ice cream shop.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ice cream shops located in areas such as downtown strips, busy malls, or popular foodie districts can significantly boost their revenue by attracting more customers.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ice cream shops that are strategically located near schools, parks, or tourist spots tend to perform better due to increased foot traffic, while poor location choices are a leading cause of failure.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering a variety of flavors, toppings, and desserts, such as milkshakes and sundaes, can attract a broader range of customers and generate higher sales.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introducing premium, artisanal ice cream offerings can attract health-conscious or gourmet customers willing to spend more for quality and uniqueness, boosting profit margins.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showcasing unique offerings on social media platforms like Instagram and Facebook can significantly increase visibility and attract local followers for ice cream shops.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborating with local businesses and events can create unique cross-promotional offers that drive traffic back to ice cream shops, enhancing community engagement and brand loyalty.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing a loyalty program that rewards frequent visitors can encourage repeat visits and foster a deeper connection with customers, making them ambassadors for the brand.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Running seasonal flavor promotions can keep customers returning by creating excitement and urgency around limited-time offerings, which can be promoted through email newsletters and social media.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ice cream shops can diversify their revenue streams by offering catering services for events, which can significantly increase sales during off-peak seasons.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing a subscription service for ice cream enthusiasts, where customers receive exclusive flavors or discounts, can create a steady revenue stream throughout the year.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee96be e-con-full e-flex e-con e-child\" data-id=\"2ee96be\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4291e60 elementor-widget elementor-widget-heading\" data-id=\"4291e60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56373f7 e-con-full e-flex e-con e-child\" data-id=\"56373f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c170a9 elementor-widget elementor-widget-text-editor\" data-id=\"6c170a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. How long does it take for an ice cream shop to become profitable?<\/h3><p><span style=\"font-weight: 400;\">Most businesses take 12 to 24 months to become consistently profitable, although exact timelines do vary by location, competition, and startup costs.<\/span><\/p><p><span style=\"font-weight: 400;\">A typical ice cream shop reaches profitability faster when it:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Builds a steady flow of enough customers throughout the week.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manages operational costs, including rent, inventory, and utilities.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeps labor costs in check.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintains healthy profit margins through smart menu pricing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creates customer loyalty with a memorable ice cream experience, keeping customers coming back.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Seasonality also plays a major role. Strong summer sales often offset slower winter months.<\/span><\/p><h3>2. Do ice cream shop owners take a salary or just profit?<\/h3><p><span style=\"font-weight: 400;\">Honestly, it depends on how your business is structured and how profitable it has become.<\/span><\/p><p><span style=\"font-weight: 400;\">Many ice cream shop owners pay themselves a modest salary to cover personal expenses while leaving additional earnings in the business for growth. Others rely primarily on profit distributions once cash flow becomes more predictable.<\/span><\/p><p><span style=\"font-weight: 400;\">Most successful owners focus on:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining positive cash flow.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reinvesting in equipment and marketing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Balancing salary with long-term business growth.<\/span><\/li><\/ul><h3>3. Do specialty ice cream shops make more money than traditional shops?<\/h3><p><span style=\"font-weight: 400;\">They can, especially when serving a well-defined niche market.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, gourmet ice cream shops often charge premium prices because customers perceive higher value in them. Shops that offer unique flavors, gluten-free options, locally sourced ingredients, or an interactive ice cream-making experience can justify higher prices.<\/span><\/p><p><span style=\"font-weight: 400;\">However, premium pricing only works if the business consistently delivers:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Great ice cream<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excellent customer service<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Products that encourage repeat business<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Higher prices don&#8217;t automatically guarantee higher profit margins if ingredient and operating expenses rise just as quickly.<\/span><\/p><h3>4. Are franchises more profitable than independent ice cream shops?\u00a0<\/h3><p><span style=\"font-weight: 400;\">No, not always. Both models, a franchise as well as an independent ice cream shop, have advantages.<\/span><\/p><p><span style=\"font-weight: 400;\">A franchise often benefits from established branding, supplier relationships, and proven systems that help attract customers faster. However, franchise fees and royalties reduce overall profit margins.<\/span><\/p><p><span style=\"font-weight: 400;\">An independent ice cream shop has greater flexibility to adjust menus, experiment with seasonal promotions, and respond to local preferences. Owners also keep more of the profits but must build brand recognition from scratch.<\/span><\/p><p><span style=\"font-weight: 400;\">Ultimately, profitability depends more on:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective pricing strategies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong cost control<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent efficient operations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a base of loyal customers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These factors usually matter more than whether the business is franchised.<\/span><\/p><h3>5. Is a mobile ice cream truck more profitable than a brick-and-mortar shop?\u00a0<\/h3><p><span style=\"font-weight: 400;\">A mobile business generally requires less upfront investment because it doesn\u2019t have to bear high rent and many fixed expenses. That&#8217;s why many entrepreneurs start with an ice cream truck before opening a permanent ice cream parlor. Compared with traditional food service businesses, mobile ice cream businesses typically have lower overhead but depend heavily on weather, events, and seasonal demand. Like many food trucks, they also face location restrictions and limited storage.<\/span><\/p><p><span style=\"font-weight: 400;\">A brick-and-mortar, albeit a small ice cream shop, on the other hand, usually has higher fixed expenses, including labor costs and rent, but it can generate more consistent traffic and maximize sales by expanding its menu with beverages, desserts, and other sweet treats.<\/span><\/p><p><span style=\"font-weight: 400;\">Regardless of the format, success comes from managing the goods sold carefully, nurturing loyal customers, and maintaining healthy profit margins over time. Traditional marketing methods like print ads can also support local visibility, although many businesses now combine them with digital marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You love ice cream, we love ice cream, everyone loves ice cream &#8211; this part is easy and super obvious, but what\u2019s not easy is building a real, sustainable ice cream business around \u201cyour love for ice cream\u201d because you loving scoops, pinks, and sprinkles won\u2019t pay rent, pay staff, or ensure profit at the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":24349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-24350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/24350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/comments?post=24350"}],"version-history":[{"count":4,"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/24350\/revisions"}],"predecessor-version":[{"id":24355,"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/24350\/revisions\/24355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/media\/24349"}],"wp:attachment":[{"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/media?parent=24350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/categories?post=24350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.restroworks.com\/blog\/wp-json\/wp\/v2\/tags?post=24350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}