Content Marketing Lead

Job Description: Content Marketing Lead 

Location: Delhi  

Experience: 4+ Years 

Educational Qualification: Master’s Degree in Business/ Marketing

Job Summary: 

As a content marketing lead, you will be responsible for all content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention. This role requires a content-first mindset: knowing what the audience is looking for and optimizing the conversion path. 

If you’re looking for a diverse team and an opportunity to grow as a content marketer this might be the perfect role for you.

Responsibilities:

  • Planning digital content strategies across all online platforms, including blog, webpages, landing pages 
  • Serve as an exemplary writer, consistent with our tone and mission 
  • Able to produce high-quality articles, white papers, blogs, press, email marketing messages, case studies, and presentation content 
  • Build and maintain editorial calendar and written guidelines 
  • Well versed with the best SEO practices 
  • Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools. 
  • Designing and implementing creative marketing strategies to disseminate content

Ideal Candidate:

  • Someone who has experienced a scale of 100k to 1mn unique visitors/ subscribers 
  • We assume this will take you a range of 4 – 10 years worth of experience to accomplish 
  • Built/led/ run a content property, understands SEO and content distribution
  • Experience with online community building 
  • Data-driven and highly analytical 
  • Proficiency with Google Analytics and Social Media Analytics. 
  • Knowledge of WordPress for content management
  • Knowledge of content distribution platforms such as Hubspot, Mailchimp, etc.

About Restroworks

Restroworks is a B4B (Business-for-Business) company partnering with global restaurant chains in their digital transformation via its restaurant technology platform. Restroworks powers 12,000+ restaurants globally. It allows enterprise restaurant operators to grow at scale, improve bottom-line efficiency and deliver a consistent guest experience.

 

Restroworks’ unified technology platform streamlines restaurants’ front of the house, back of the house, out of house/integrations, analytics, and CRM. Renowned restaurant chains including Taco Bell, Nando’s, Carl’s Jr, Häagen-Dazs, Jamie’s Italian are among a few brands using Restroworks to manage their processes, people, and place of operations.

 

Restroworks is on a mission to make global restaurants prosperous.

For more information, visit www.restroworks.com