Demand Generation Lead

Job Description: Demand Generation Lead

Location: Delhi  

Experience: 5+ Years 

Educational Qualification:  Bachelor’s / Master’s Degree in Business/ Marketing

Job Summary: 

We are looking to fill an incredibly impactful role at Restroworks for Demand Gen Lead; You will have the opportunity to work in a successful, fast-moving, mission-driven team. You will be responsible for setting a new function and building a setting for your team to drive MQLs (Qualified Marketing lead), Marketing funnel optimization, and scaling marketing campaigns globally. 

You will be working closely with cross-functional teams; you’ll support digital marketing campaigns efforts by setting up end-to-end processes that include planning, execution, and deep-dive reporting of drip campaigns (including data analytics and metrics). 

If you’re looking for a diverse company with a fun culture and the opportunity to grow as a marketer, this might be the perfect opportunity for you.

Responsibilities:

Analytical Mindset- Expertise in Google Analytics

  • Must have excellent knowledge of web analytics tools such as Google Analytics. 
  • Provide reporting and analysis to monitor and optimize our website and landing pages 
  • Provide analysis for data-driven optimizations for restroworks.com and restroworks.com/restaurant-times, which receives over 100k unique visitors every month 
  • Run analysis on key trends to identify priority areas for optimization of the buyer journey 
  • Define and track KPIs. Create reports and dashboards to analyze performance from traffic to conversion through to leads and pipeline

Hypothesis validation is a must.

  • Must have a good understanding of A/B testing, conclude data, and drive to take action accordingly. 
  • Objectively deliver testing insights and help create a culture of data-driven decision-making. 
  • Good experience in using tools like Segment, Mixpanel, Google Optimize, Hotjar, and GA

Email Marketing Knowledge

  • Thorough understanding of managing email distribution contact lists on Hubspot and other CRM and marketing automation systems 
  • Segmenting audiences and optimizing campaigns to increase effectiveness.
  •  Carrying out A/B testing on automated marketing campaigns to maximize results 
  • Map the customer journey and engage through various touchpoints, thereby increasing conversions

Ideal Candidate

  • Strong background with HubSpot or other marketing automation platform 
  • Experience in implementing enterprise-level demand generation programs 
  • Strong technical and analytical skills
  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

About Restroworks

Restroworks is a B4B (Business-for-Business) company partnering with global restaurant chains in their digital transformation via its restaurant technology platform. Restroworks powers 12,000+ restaurants globally. It allows enterprise restaurant operators to grow at scale, improve bottom-line efficiency and deliver a consistent guest experience.

 

Restroworks’ unified technology platform streamlines restaurants’ front of the house, back of the house, out of house/integrations, analytics, and CRM. Renowned restaurant chains including Taco Bell, Nando’s, Carl’s Jr, Häagen-Dazs, Jamie’s Italian are among a few brands using Restroworks to manage their processes, people, and place of operations.

 

Restroworks is on a mission to make global restaurants prosperous.

For more information, visit www.restroworks.com