Job Description: Product Marketing Lead 

Location: Delhi  

Experience: 5+ Years 

Educational Qualification: Master’s Degree in Business/ Marketing

Job Summary: 

We are looking for a product marketer at Restroworks who is responsible for defining product portfolio, customer segmentation, buyer personas, journeys, messaging & positioning. The lead is accountable for all Restroworks products across all geographies. 

The ideal candidate for this role thrives in a fast-paced and innovative environment, and brings hands-on experience in product marketing, ideally in a global B2B Enterprise business. 

This product marketing role provides an opportunity to drive execution of a range of GTM, sales enablement and messaging & positioning initiatives across our SaaS products targeted to the Enterprises such as large QSR chains, Franchises, Cloud Kitchen and uber premium fine dining restaurants across the globe. 

In this role, you will be responsible for developing deep customer insights and translating those into compelling messaging & positioning frameworks and a wide range of customer and sales-facing collateral. You will serve as the point of contact for GTM planning and sales enablement. You will collaborate cross-functionally with the Restroworks Sales, Product Management, and Marketing team to enable decision making based on solid quantitative analysis and data-driven insights. 

• Run analysis on key trends to identify priority areas for optimization of the buyer journey 
• Define and track KPIs. Create reports and dashboards to analyze performance from traffic to conversion through to leads and pipeline

Responsibilities:

• Product messaging and positioning – Develop product positioning and messaging, sales tracks, customer presentations, case studies and other collaterals 
• Explore opportunities to improve conversion across the website, email, product pages, blog, landing pages, etc. 
• Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market 
• Collaborates with teams to power up the marketing and growth campaigns with persona understanding, industry knowledge, and product expertise 
• Planning, managing, and optimizing marketing automation programs and lead nurturing campaigns
• Own and oversee database management—segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc. 
• Measuring campaign performance with granular tracking of relevant KPIs, including but not limited to MQLs, impressions, clicks, web visitors, downloads etc.

Ideal Candidate:

• 5+ years of B2B demand generation experience in SaaS 
• Strong background with HubSpot or other marketing automation platform 
• Experience in implementing enterprise-level demand generation programs
• Strong technical and analytical skills 
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment 

About Restroworks

Restroworks is a B4B (Business-for-Business) company partnering with global restaurant chains in their digital transformation via its restaurant technology platform. Restroworks powers 12,000+ restaurants globally. It allows enterprise restaurant operators to grow at scale, improve bottom-line efficiency and deliver a consistent guest experience.

Restroworks’ unified technology platform streamlines restaurants’ front of the house, back of the house, out of house/integrations, analytics, and CRM. Renowned restaurant chains including Taco Bell, Nando’s, Carl’s Jr, Häagen-Dazs, Jamie’s Italian are among a few brands using Restroworks to manage their processes, people, and place of operations.

Restroworks is on a mission to make global restaurants prosperous.

For more information, visit www.restroworks.com