How Cafe Bateel scaled to 25+ gourmet cafes across 4 GCC countries with Restroworks

INDUSTRYCafe
COMPANY SIZEEnterprise Chain · 25+ Outlets · GCC
PRODUCTS USEDRestroworks Billing · Aggregator Integration · Call Center Panel · Cockpit

“The rollout of Restroworks into our restaurant division has been seamless and relatively pain-free. We feel we are now better equipped to embrace the digital and omnichannel world, now that we have partnered with Restroworks.”

Duncan Muir(Former) Senior Director – F&B and Retail, Café Bateel
25+ CafesAcross 4 GCC countries
Up to 30%Higher Digital Channel Revenue
5 YearsWith Restroworks
Duncan Muir, (Former) Senior Director – F&B and Retail, Café Bateel

About Cafe Bateel

Cafe Bateel is the flagship cafe brand of Bateel International, a Dubai-based gourmet food company. Bateel is best known for growing and producing gourmet organic dates and for making fine chocolates. It is also the largest producer of fine chocolates in the Middle East. The first Cafe Bateel opened in Dubai in 2007. It combines Arabian hospitality with Mediterranean cuisine, with dishes created by award-winning chefs. Today, Cafe Bateel has 25+ cafes across the UAE, Saudi Arabia, Oman, and Bahrain. It has won the BBC Good Food Magazine Award several times and holds the World Culinary Award for Saudi Arabia’s Best Restaurant. Bateel International operates in 16 countries across three continents and was named Retailer of the Year at the Arabian Business Awards 2024.

The Problem

An enterprise cafe chain on fragmented legacy systems

  • Legacy POS unable to handle basic front-of-house needs – The old POS was slow and did not support basic needs like split bills, duplicate bills, and reprints. This added extra steps and slowed down service at the counter.
  • New outlets took days to go live – Setting up a new outlet involved manual work across the database, hardware, and staff training. This made each new opening slower.
  • Delivery orders manually typed into the POS – Staff had to type delivery orders into the POS. This slowed service and increased the chances of errors, especially during busy hours.
  • Manual reconciliation between POS and Business Central – Sales, cost, and consumption data were in the POS, while the finance team used Microsoft Dynamics 365 Business Central. The team had to manually match the numbers every month, which delayed the P&L.
Upset waiter in cafe

The Solution

Making growth easier With one connected platform

  • One cloud POS across all 25+ Cafe Bateel outlets – Restroworks Billing runs across all 25+ Cafe Bateel outlets on the cloud. Teams can handle split bills, duplicate bills, and reprints easily. Leadership can also check live business performance through the Cockpit App.
  • End-to-end implementation and 24×7 IT support – Restroworks helped train Cafe Bateel’s front-of-house and IT teams during the move from the old POS to the cloud. The 24x7 Support Team across GCC facilitates easier setup and support for new outlets.
  • Direct integration with delivery platforms – Restroworks connected Bateel's POS directly with Hunger Station, Talabat, and Zomato. Orders from all the platforms flow straight into the POS, just like walk-in orders. This removes the need to enter delivery orders manually.
  • Call Center Panel for phone orders across the GCC – The Restroworks Call Center module manages phone orders for all the outlets. The platform issues an online order number and sends the order to the mapped outlet. The order is now live in that location's POS. This then moves to the kitchen and is routed and assigned to the delivery partner without any extra steps. This keeps the entire process connected, from taking the order to preparing it and getting it delivered.
  • Business Central connected directly to the POS – Restroworks connects with Microsoft Dynamics 365 Business Central. Sales, cost, and consumption data flow into the finance system automatically. The team can see live data and saves time on manual work.
  • AI alerts for unusual billing activity –  Restroworks anomaly detection monitors billing activity across all outlets in real time. The team gets alerts when something unusual happens and can act quickly.
Happy waiter in cafe

The Outcome

Faster openings, higher revenue captured, and a backbone built for enterprise scale

  • New outlets go-live under a day – With cloud-based provisioning and 24×7 IT support from Restroworks, opening a new Cafe Bateel outlet takes less than a day. What used to be days of database setup and hardware provisioning is now a single push from head office. Expansion across the GCC scales without adding IT overhead.
  • Up to 30% higher revenue captured from digital channels – With direct integration to every delivery platform and phone orders routed through the Call Center Panel, no orders get lost to manual re-entry mistakes or slow handling. As a result, Café Bateel was able to achieve up to 30% higher revenue capture from digital channels compared with legacy processes.
  • Monthly P&L from days of manual work to a live view – With sales, cost, and consumption data flowing into Business Central automatically from every outlet, finance no longer chases files or matches numbers by hand. Books close faster, and the P&L across 25+ outlets is available in real time.
  • Billing anomalies caught the same day, across every outlet – With AI monitoring billing behavior across the network, unusual patterns in discounts, voids, and bill deletions surface as alerts the same day. Margin gets protected before month-end reconciliation, across every outlet in every country.
  • A cloud backbone ready for continued GCC expansion – With one platform now running 25+ Cafes across the UAE, Saudi Arabia, Oman, and Bahrain, Cafe Bateel is set up for its next phase of growth. New markets and airport dining locations go live on the same stack, without a new IT setup each time.
Café Bateel Outlet

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