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Alexandre Bachir on the Story of Bachir Ice Cream and Its Generational Legacy
In this episode of Restrocast, Ashish Tulsian talks with Alexandre Bachir, the third-generation leader of Bachir Ice Cream Middle East, a 90-year-old Lebanese family brand. Alexandre shares how he’s modernizing the legacy through franchising, innovation, and global expansion while preserving its deep-rooted family values.
Alexandre Bachir
Managing Director, Bachir Ice Cream Middle East
Alexandre Bachir is a third-generation member and driving force behind Bachir Ice Cream, Lebanon’s most iconic family-owned brand, established in 1936. Born and raised in France, he studied accounting before joining the family business to help carry its legacy forward. Today, as Managing Director of Bachir Ice Cream Middle East, he is leading the brand’s expansion across the Gulf region and beyond, bringing its Lebanese heritage to new audiences while staying true to its artisanal spirit.
In this episode, Ashish Tulsian sits down with Alexandre Bachir, Managing Director of Bachir Ice Cream Middle East, the man leading the third generation of the iconic Lebanese family brand that has thrived for nearly 90 years. Alexandre shares how the business, founded in 1936 by his grandfather and great-uncle in a small village in Lebanon, grew from a local shop to an international name loved in Lebanon, France, Brazil, and the UAE.
He opens up about the challenges of modernizing a family legacy, bridging generational mindsets, introducing franchising, and adapting to modern marketing without losing the brand’s soul. From learning to “change himself before changing others” to creating new market-specific flavors like date and lemon mint, Alexandre reflects on leadership, humility, and innovation.
Tune in to see how Alexandre Bachir is carrying a 90-year family legacy into the future, one scoop, one generation at a time.