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episode #22

Disrupting Saudi's F&B with Matbakhi's Founder Joe Frem

In this Restrocast episode, Ashish Tulsian interviews Joe Frem, Co-founder of Matbakhi, discussing his entrepreneurial journey and innovations in hospitality F&B management.

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Joe Frem
Joe Frem

Joe Frem

CEO and Co-Founder, Matbakhi

Joe Frem, CEO and co-founder of Matbakhi, leverages underutilized hotel kitchens in Saudi Arabia to revolutionize culinary experiences. His journey includes impactful roles at McKinsey and Delivery Hero, MENA, leading significant cloud kitchen developments, including Talabat’s cloud kitchen at Expo 2020 Dubai, one of the most progressive digital food halls in the region at that time. Joe holds degrees in electromechanical engineering and an MBA from INSEAD.

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In this enlightening episode of Restrocast, host Ashish Tulsian engages with Joe Frem, the innovative Co-founder and CEO of Matbakhi, an F&B management company transforming hospitality services for 1-4 star hotels. Joe shares his inspiring journey from his early entrepreneurial endeavors at the age of 13 to his strategic academic pursuits in engineering and subsequent impactful tenure at McKinsey.

He dives deep into the founding of Matbakhi, revealing the identified market gaps and the innovative strategies employed to enhance hotel dining experiences through technology and customized F&B solutions. Joe also discusses future trends in the hospitality industry, emphasizing the potential of AI and IoT to revolutionize service efficiency and guest satisfaction.

Joe also imparts invaluable advice for entrepreneurs in the F&B and hospitality sectors, stressing the importance of understanding customer needs, embracing technology, and fostering strong team dynamics. This episode is a must-listen for anyone interested in entrepreneurship, hospitality, or business strategy.