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KLC Virtual Restaurants Growth Story: How Mubarak Jaffar Built a Multi-Brand Delivery Business in GCC
In this episode, Mubarak Jaffar recalls how he scaled KLC across the GCC with a delivery-first “virtual food hall” model. Mubarak breaks down the unit economics behind 24-hour kitchens, why one kitchen per zone matters, and how standardizing menus and packaging keeps operations lean. He also shares his approach to building brands for demand, naming for search, and sustaining growth without relying on one brand.
Mubarak Jaffar
Co-Founder & CEO, KLC Virtual Restaurants
Mubarak Jaffar is the Co-Founder and CEO of KLC Virtual Restaurants, a Kuwait-based company building delivery-only food brands through cloud kitchens. A former Partner at Talabat, he launched KLC in 2012 to create and scale virtual brands for online food demand. He has expanded across the GCC, including the UAE and Qatar, and regularly shares insights on food tech and the evolving F&B sector.
In this episode, Ashish Tulsian sits down with Mubarak Jaffar, Co-Founder & CEO of KLC Virtual Restaurants, to break down how he built One Eatery into a scaled, delivery-first operation across the GCC. Mubarak shares why he moved from traditional dine-in and franchise operations to a model designed for pure kitchen efficiency, and what it takes to make unit economics work in a 24-hour setup. They unpack the “virtual food hall” approach, in which multiple brands operate from a single kitchen per zone to avoid demand fragmentation, and how menu and packaging standardization helped the business stay lean while expanding into new markets.
Mubarak also reveals how he thinks about building and deploying brands based on demand, naming brands for search, and capturing cuisines without over-relying on a single brand’s lifecycle. The conversation closes with his founder mindset on control, resilience, and the value of having the right co-founder as you scale through uncertainty.