How Nasser Al Massabi Built Low-Calories into a Leading Healthy Restaurant Brand

In this episode, Ashish Tulsian speaks with Nasser Al Massabi, CEO of Low Calories, a fast-growing healthy restaurant brand from the UAE. Nasser shares how he went from 18 years in the UAE Police to launching a health-food concept at a time when almost no one was doing it, the failures and land deals that taught him hard lessons, and why he ultimately resigned seven years before a secure government pension to go “all in” on his brand. He also discusses scaling to multiple countries through franchising, navigating trends like Ozempic and Mounjaro, and why treating employees like family sits at the core of his success. 

Nasser opens up about how police life shaped his discipline and decision-making and what he had to unlearn to become a flexible, people-first entrepreneur. He talks candidly about money, responsibility, and why he believes God tests founders by what they do with success.