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From Banking to F&B Mastery: Saer Imad's Journey to Transforming the Industry
In this episode, Saer Imad shares his journey from banking in Lebanon to leading successful F&B brands in Dubai. He talks about his transition into the food industry, building brands like JJ Chicken and Derwendi, and the challenges of expanding internationally.
Saer Imad
Fromer Group General Manager, Almed Retail
Saer Imad is a seasoned entrepreneur with over 23 years of experience in launching innovative businesses, capital raising, and strategic execution. Renowned for his turnaround strategies and corporate restructuring expertise, he focuses on driving long-term growth while maintaining high ethical standards and integrity. Saer’s diverse industry exposure and extensive network support his passion for excellence and innovation in business.
In this podcast episode, Saer Imad shares his unique career journey from corporate banking in Lebanon to becoming a key figure in Dubai’s food and beverage industry. Saer discusses his early career advising entrepreneurs at the Mohammed Bin Rashid Establishment for Young Business Leaders, where he first gained insights into the F&B world.
He then shares how he transitioned from an advisor to a hands-on operator, building and franchising brands like JJ Chicken and Derwendi. Saer reflects on the challenges of brand building, the importance of adaptability, and the lessons learned from his experiences in expanding F&B brands internationally.