About Häagen-Dazs India
Häagen-Dazs is a global super-premium ice cream brand founded by Reuben and Rose Mattus in New York in 1961 and is present in more than 90 countries through 900+ retail shops worldwide. General Mills India operates the brand in India, which opened its first flagship store at Select CityWalk in New Delhi and currently has 20 Häagen-Dazs outlets across seven cities, including Delhi, Mumbai, Bengaluru and Jaipur. Every shop is designed by a France-based team and executed by a local design unit in Mumbai following the same global design standards. The India business also provides the Häagen-Dazs factory in France with quarterly demand forecasts, which helps to align production planning directly with global supply.
The Problem
Slow menu updates, manual inventory management, and reports too coarse to plan against
- Software support run from Singapore – Billing, product updates, offer rollouts and outage handling were run by a Singapore-based team on the legacy system, which caused delays in responding to urgent tasks in India.
- Slow menu updates – In the system it was a slow and operationally disruptive process to update the price or delete an item no longer available. This meant that the outlets were working from outdated menus.
- Manual inventory hiding discrepancies – The stock at store level was tracked manually which made it difficult for franchise owners to identify variance early and prevent pilferage.
- Insufficient granularity of reports to aid planning – Because sales and inventory reports weren't detailed enough, forecasting demand for specific products and creating management reports required a lot of tedious manual effort.
The Solution
The Restroworks module now powering every outlet, every product, every report
- Enterprise menu management – The India head office can now manage all 20 stores from one central dashboard. They can change prices, add offers, and remove out-of-stock items, with changes reflected on POS in real time, without having to depend on the Singapore support team entirely.
- Inventory management with store-level variance alerts – The inventory module tracks stock movement at every outlet in real time. If an outlet's inventory is off by more than 2%, the system automatically alerts both the franchise owner and headquarters.
- AI-driven inventory forecasting – Restroworks AI inventory forecasting studies past sales, seasonal trends, and outlet-wise consumption to forecast future inventory needs. The team gets to use these predictions to better plan their production and inventory needs for the quarter.
- Recipe management – All the menu items are linked to a specified recipe with ingredient level portions. This means that the raw material consumption is automatically deducted from the inventory every time an item is billed and standardization is maintained across all the outlets.
- Cockpit App for daily business reports – The Cockpit App gives the leadership team daily reports from every outlet on their phones, including sales, top-selling items, and billing details, without waiting for reports to be prepared manually.
The Outcome
Menu changes in seconds, variance caught early, and growth to 20 outlets without friction
- Instant menu updates – The India team can update prices, remove unavailable items, and launch offers in seconds, with no dependency on an offshore support team. What used to take a day is now instant.
- Stock issues caught early – The team can track store-level stock movement in real time and gets alerts as soon as stock differences go above the 2% limit, helping them spot pilferage and overuse before they become bigger problems.
- Smarter production planning – Quarterly production forecasts are based on actual sales and demand trends across all outlets, helping the global factory plan production more accurately with no lost business or overstocking inventory.
- Expansion with unified tech stack – Every new outlet went live on the same Restroworks setup with the same processes and reports. Growing didn't mean managing more systems or learning new tools.
